{"id":151168,"date":"2017-11-13T17:41:26","date_gmt":"2017-11-13T22:41:26","guid":{"rendered":"https:\/\/dev.totemweb.design\/macommunaute\/evenements\/u20714-formation-comment-developper-la-fidelisation-de-sa-clientele-locale\/"},"modified":"2017-11-13T17:41:26","modified_gmt":"2017-11-13T22:41:26","slug":"u20714-formation-comment-developper-la-fidelisation-de-sa-clientele-locale","status":"publish","type":"evenements","link":"https:\/\/dev.totemweb.design\/macommunaute\/evenements\/u20714-formation-comment-developper-la-fidelisation-de-sa-clientele-locale\/","title":{"rendered":"Formation : Comment d\u00e9velopper la fid\u00e9lisation de sa client\u00e8le locale"},"content":{"rendered":"<div>\n<div>\n<p>Les campagnes d\u2019achat local se multiplient au Qu\u00e9bec. Pourtant, si plusieurs entreprises n\u2019avaient que leur client\u00e8le locale, elles fermeraient leurs portes. \u00c0 l\u2019\u00e8re d\u2019Internet, des Google AdWords, du commerce \u00e9lectronique, des m\u00e9dias sociaux, la concurrence n\u2019est plus r\u00e9gionale mais mondiale. Il ne suffit plus de seulement sensibiliser la population \u00e0 acheter localement, il est temps que les entreprises elles-m\u00eames jouent un r\u00f4le pr\u00e9pond\u00e9rant dans le <strong>d\u00e9veloppement de l\u2019achat local<\/strong>.<\/p>\n<p>Cet atelier interactif a pour objectif de sensibiliser les gestionnaires au r\u00f4le qu\u2019ils ont dans le r\u00e9f\u00e9rencement des entreprises locales et comment ils peuvent, par leurs actions, favoriser la fid\u00e9lisation de leur client\u00e8le et de leur r\u00e9gion.<\/p>\n<p>Pour vous <a title=\"\" href=\"http:\/\/www.cibim.org\/evenement\/2017-11-23\/formation-comment-developper-la-fidelisation-de-sa-clientele-locale\" target=\"_new\" rel=\"noopener\">inscrire<\/a>.<\/p>\n<p>Le commerce de d\u00e9tail est un secteur que <strong>Daniel Tanguay<\/strong> conna\u00eet en profondeur pour y avoir oeuvr\u00e9 depuis les trente derni\u00e8res ann\u00e9es. De conseiller en franchise, en passant par directeur de grandes surfaces, il a occup\u00e9 de nombreux postes reli\u00e9s aux op\u00e9rations et \u00e0 la gestion du personnel. Les vingt derni\u00e8res ann\u00e9es ont \u00e9t\u00e9 principalement consacr\u00e9es \u00e0 la supervision, au d\u00e9veloppement et \u00e0 la diffusion des services de D\u00e9tail Formation. Reconnu autant pour son animation dynamique que pour son franc-parler, il fait r\u00e9fl\u00e9chir de nombreux gestionnaires sur leurs pratiques en ressources humaines, en marketing, en service \u00e0 la client\u00e8le et sur le positionnement de leur entreprise. Cofondateur et ex-tr\u00e9sorier du R\u00e9seau des professionnels de la formation du Qu\u00e9bec (RPFQ), il est aussi titulaire d\u2019une ma\u00eetrise en \u00e9ducation, sp\u00e9cialis\u00e9e en gestion de la formation en entreprise, de l\u2019Universit\u00e9 de Sherbrooke.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les campagnes d\u2019achat local se multiplient au Qu\u00e9bec. Pourtant, si plusieurs entreprises n\u2019avaient que leur client\u00e8le locale, elles fermeraient leurs portes. \u00c0 l\u2019\u00e8re d\u2019Internet, des Google AdWords, du commerce \u00e9lectronique, des m\u00e9dias sociaux, la concurrence n\u2019est plus r\u00e9gionale mais mondiale. Il ne suffit plus de seulement sensibiliser la population \u00e0 acheter localement, il est temps [&hellip;]<\/p>\n<p><a href=\"https:\/\/dev.totemweb.design\/macommunaute\/evenements\/u20714-formation-comment-developper-la-fidelisation-de-sa-clientele-locale\/\">read more<\/a><\/p>","protected":false},"author":5663,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","thematiques":[],"regions":[],"class_list":["post-151168","evenements","type-evenements","status-publish","hentry"],"acf":{"evenement_date":"2017-11-23","evenement_date_fin":"2017-11-23","evenement_heure_debut":"08:30:00","evenement_heure_fin":"12:00:00","evenement_recurrence":false,"evenement_recurrence_jours":1,"evenement_recurrence_hebdomadaire":[],"evenement_recurrence_mensuelle_2":[],"evenement_recurrence_fin":null,"evenement_lieu":"","evenement_adresse":"","evenement_site_web":"","evenement_inscription":"","evenement_couts":false,"evenement_frais":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Formation : Comment d\u00e9velopper la fid\u00e9lisation de sa client\u00e8le locale - Ma Communaut\u00e9<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation : Comment d\u00e9velopper la fid\u00e9lisation de sa client\u00e8le locale - Ma Communaut\u00e9\" \/>\n<meta property=\"og:description\" content=\"Les campagnes d\u2019achat local se multiplient au Qu\u00e9bec. 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