{"id":328762,"date":"2019-08-20T15:26:57","date_gmt":"2019-08-20T19:26:57","guid":{"rendered":"https:\/\/dev.totemweb.design\/macommunaute\/chroniques\/u26391-le-plaisir-qui-trompe\/"},"modified":"2022-11-06T19:48:11","modified_gmt":"2022-11-07T00:48:11","slug":"u26391-le-plaisir-qui-trompe","status":"publish","type":"chroniques","link":"https:\/\/dev.totemweb.design\/macommunaute\/chroniques\/u26391-le-plaisir-qui-trompe\/","title":{"rendered":"Le plaisir qui trompe"},"content":{"rendered":"<div data-dzwrap=\"true\">\n<p>e marketing cherche \u00e0 utiliser toutes les failles imaginables dans le syst\u00e8me de d\u00e9fense du consommateur pour accro\u00eetre la vente de biens et services. C&rsquo;est donc avec un arri\u00e8re-plan de marketing qu&rsquo;une recherche a \u00e9t\u00e9 men\u00e9e en Californie pour savoir si le prix du vin influence le plaisir \u00e9prouv\u00e9 par ceux qui le boivent.<\/p>\n<p>On a fait boire cinq sortes de Cabernet Sauvignon \u00e0 un groupe cible. La seule information fournie aux participants \u00e9tait le prix du vin. Or, les prix avaient \u00e9t\u00e9 volontairement modifi\u00e9s de sorte que le vin de moindre qualit\u00e9 \u00e9tait celui pr\u00e9sent\u00e9 avec le prix le plus fort. De plus, le m\u00eame vin \u00e9tait pr\u00e9sent\u00e9 deux fois mais avec un prix diff\u00e9rent.<\/p>\n<p>Les r\u00e9sultats sont concluants: si une personne est convaincue du prix \u00e9lev\u00e9 d&rsquo;un vin, il le jugera comme meilleur et son cerveau \u00e9prouvera plus de plaisir.<\/p>\n<p>Le marketing utilise donc comme une arme ce que les anciens grecs connaissaient fort bien \u2013 les sophismes. Un sophisme, ou argument \u00e0 logique fallacieuse, est un raisonnement qui appara\u00eet comme rigoureux et logique, mais qui en r\u00e9alit\u00e9 n&rsquo;est pas valide.<\/p>\n<p>Une personne non \u00e9duqu\u00e9e \u00e0 la philosophie pourra plus facilement \u00eatre bern\u00e9e par des sophismes qu&rsquo;une personne ayant une pratique philosophique. Car la philosophie exerce l&rsquo;esprit critique en se basant sur des raisonnements justes et des donn\u00e9es de bases solides.<\/p>\n<p>La capacit\u00e9 de discernement est fondamentale en d\u00e9mocratie puisque les citoyens sont au c\u0153ur des d\u00e9cisions. Si les citoyens d&rsquo;une soci\u00e9t\u00e9 d\u00e9mocratique se satisfont de sophismes, que ce soit par ignorance ou par laxisme, les risques de c\u00e9der leur gouvernement \u00e0 un tyran augmente de beaucoup. Ce pourquoi il est bon de s&rsquo;exercer \u00e0 philosopher dans les petites choses afin d&rsquo;\u00eatre pr\u00eat pour d\u00e9fendre avec intelligence d&rsquo;\u00e9ventuelles plus grandes causes.<\/p>\n<p>&#8211; \u00c9crit par Charles Goyette volontaire \u00e0 Nouvelle Acropole<\/p>\n<p>Pour d&rsquo;autres articles, suivez ce\u00a0<a title=\"\" href=\"http:\/\/montreal.acropole.ca\/articles\" target=\"_new\" rel=\"noopener\">lien<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>e marketing cherche \u00e0 utiliser toutes les failles imaginables dans le syst\u00e8me de d\u00e9fense du consommateur pour accro\u00eetre la vente de biens et services. C&rsquo;est donc avec un arri\u00e8re-plan de marketing&#8230;<\/p>\n<p><a href=\"https:\/\/dev.totemweb.design\/macommunaute\/chroniques\/u26391-le-plaisir-qui-trompe\/\">read more<\/a><\/p>","protected":false},"author":2079,"featured_media":76686,"comment_status":"open","ping_status":"closed","template":"","thematiques":[],"regions":[],"class_list":["post-328762","chroniques","type-chroniques","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le plaisir qui trompe - Ma Communaut\u00e9<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le plaisir qui trompe - Ma Communaut\u00e9\" \/>\n<meta property=\"og:description\" content=\"e marketing cherche \u00e0 utiliser toutes les failles imaginables dans le syst\u00e8me de d\u00e9fense du consommateur pour accro\u00eetre la vente de biens et services. 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