{"id":328355,"date":"2014-08-05T09:56:20","date_gmt":"2014-08-05T13:56:20","guid":{"rendered":"https:\/\/dev.totemweb.design\/macommunaute\/chroniques\/u21475-plan-d-affaires-restaurant\/"},"modified":"2022-11-06T19:39:39","modified_gmt":"2022-11-07T00:39:39","slug":"u21475-plan-d-affaires-restaurant","status":"publish","type":"chroniques","link":"https:\/\/dev.totemweb.design\/macommunaute\/chroniques\/u21475-plan-d-affaires-restaurant\/","title":{"rendered":"Plan d&rsquo;affaires restaurant"},"content":{"rendered":"<div>\n<p>La segmentation de votre client\u00e8le reste un atout de taille dans l\u2019\u00e9dification de votre\u00a0strat\u00e9gie de fid\u00e9lisation\u00a0de votre client\u00e8le. Comment aborder celle-ci ? Tout d\u2019abord et suite \u00e0 la d\u00e9finition de votre concept, il est temps de vous poser la question suivante; \u00e0 qui va s\u2019adresser mon offre de nourriture et service ? Vous devez d\u00e9terminer lors de l\u2019\u00e9laboration de votre concept \u00e0 quel type de client\u00e8le vous allez vous adresser.\u00a0Car\u00a0votre offre ne peut convenir \u00e0 tout le monde. Ne faites pas l\u2019erreur de croire que tout le monde va venir chez vous. Vous devrez entreprendre une recherche sur vos segments de clients. Je parle au pluriel, car vous allez choisir trois types de clients bien distincts. Pourquoi trois ?<\/p>\n<p>Il y a plusieurs\u00a0bonnes raisons\u00a0\u00e0 cela. Tout d\u2019abord, segmenter sa client\u00e8le permet un d\u00e9veloppement sain de votre entreprise dans sa diversification commerciale. En une phrase \u00ab vous ne mettez pas tous vos \u0153ufs dans le m\u00eame panier \u00bb. Un autre aspect important serait, si \u00e0 un moment donn\u00e9 un de vos segments de clients est touch\u00e9 pour des raisons \u00e9conomique, vous avez encore deux segments de clients pr\u00e9sents qui vont supporter l\u2019activit\u00e9 \u00e9conomique de votre entreprise. Ainsi, vous ne mettez pas celle-ci en &#8230;http:\/\/cdermontreal.com\/plan-daffaires-restaurants-comment-bien-aborder-debuter-plan-daffaires-restaurants-6\/<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Plan d\u2019affaires-restaurants : Comment bien aborder et d\u00e9buter son plan d\u2019affaires-restaurants (6) ?<\/p>\n<p><a href=\"https:\/\/dev.totemweb.design\/macommunaute\/chroniques\/u21475-plan-d-affaires-restaurant\/\">read more<\/a><\/p>","protected":false},"author":4786,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","thematiques":[],"regions":[80],"class_list":["post-328355","chroniques","type-chroniques","status-publish","hentry","regions-montreal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plan d&#039;affaires restaurant - Ma Communaut\u00e9<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plan d&#039;affaires restaurant - 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